Fitmums

I recently designed a promotional leaflet for a local fitness group, adhering to the group’s existing brand guidelines to ensure brand consistency. The leaflet aimed to boost attendance by inviting both parents/carers and the local community to join fitness sessions held at a nearby primary school. Using a short snappy heading, the brand’s bright colour palette and plenty of imagery I wanted to not only convey the group’s vibrant energy but also stand out when popped into a book bag at the end of the school day.